Ellen Weigall, Founder, BABY Pink Gin While this piece is about the liquor industry, Weigall said IWD is a chance also for the industry to recognise and give greater respect to female consumers. She believes that too often there is a mindset that embracing femininity is seen as ‘below’ masculinity, because of assumptions made about the quality and expectations of different consumer groups. Weigall said there is a mindset that: “We can produce something that is masculine and women will drink it anyway. But if we produce something that’s feminine, men won’t drink it, it’s too scary. I think what the industry needs to do is embrace femininity.” Read the article HERE