Australia's Award Winning Premium Pink Gin.

Small batch distilled in regional Victoria, BABY is Australia’s only 100% female owned spirits company. We strive to give feminine drinkers what they really want; a premium pink gin that stays pink when mixed.

Hi! I'm Ellen, Founder of BABY Pink Gin.

At 24 years old I was a Marketing Manager, Publicist and lover of Australian Craft Gin.

I became so frustrated at the lack of premium quality spirits marketed to women, that I set out to create my own. Two years on, at the start of 2020, BABY was born!

I'm so proud of the product I was able to create, a premium pink gin that stays pink when mixed with a traditional gin palette, that doesn't assume women just want cheap sugary drinks.

My passion for encouraging women to embrace their femininity has grown the BABY community into a loyal gin loving customer base. We were quick to win several International spirits awards and we continue to achieve amazing media coverage.

Now, I write for Forbes Australia and run my own podcast 'Spill the G&T' where I interview other female founded businesses. We also run a pop-up event series called Female Founders Festival.

Our first three years in business saw the majority of our sales coming direct online. Now, we're looking to expand our reach via more on and off premise ranging.

We're excited for your customers to discover BABY Pink Gin!

Want your BABY now? Find a stockist near you

More by BABY

  • Spill The G&T Podcast

    Check out BABY's Podcast, Spill The G&T on Spotify and Apple Podcasts. We interview other Australian Femae Founded businesses and spill the tea on their real business journeys.

  • Female Founders Festival

    BABY Pink Gin is proud to present Female Founders Festival, a series of pop-up markets celebrating female founded businesses.

  • BABY Recipes

    Spritz, G&Ts, Cosmos, Martinis - Find your perfect BABY Pink Gin Recipe.

Interested in stocking BABY?

@babypinkgin on all platforms.