At 24 years old I was a Marketing Manager, Publicist and lover of Australian Craft Gin.

I became so frustrated at the lack of premium quality spirits marketed to women, that I set out to create my own. Two years on, at the start of 2020, BABY was born!

I'm so proud of the product I was able to create, a premium pink gin that stays pink when mixed with a traditional gin palette, that doesn't assume women just want cheap sugary drinks.

My passion for encouraging women to embrace their femininity has grown the BABY community into a loyal gin loving customer base. We were quick to win several International spirits awards and we continue to achieve amazing media coverage.

Now, I write for Forbes Australia and run my own podcast 'Spill the G&T' where I interview other female founded businesses. We also run a pop-up event series called Female Founders Festival.

Our first three years in business saw the majority of our sales coming direct online. Now, we're looking to expand our reach via more on and off premise ranging.

We're excited for your customers to discover BABY Pink Gin!