As a 24 year old craft gin lover in marketing, I became so frustrated at the lack of premium quality spirits marketed to women. So I set out to create my own. Two years on, at the start of 2020, BABY was born! Australia's first and only 100% female owned spirits company.

I'm now 27 and so proud of the product I was able to create; a premium pink gin that stays pink when mixed, with a traditional gin palette, that doesn't assume women just want cheap sugary drinks.

My passion for encouraging women to embrace their femininity has grown the BABY community into a loyal gin loving customer base. We were quick to win several International spirits awards.

Now, I write for Forbes Australia and run my own podcast 'Spill the G&T' where I interview other female founded businesses. We also run a bi-annual market in Melbourne called Female Founders Festival.