content_copy The Shout International Women's Day #BREAKTHEBIAS | BABY Pink Gin Skip to main content

The Shout International Women's Day #BREAKTHEBIAS

The Shout International Women's Day #BREAKTHEBIAS
Ellen Weigall, Founder, BABY Pink Gin While this piece is about the liquor industry, Weigall said IWD is a chance also for the industry to recognise and give greater respect to female consumers. She believes that too often there is a mindset that embracing femininity is seen as ‘below’ masculinity, because of assumptions made about the quality and expectations of different consumer groups. Weigall said there is a mindset that: “We can produce something that is masculine and women will drink it anyway. But if we produce something that’s feminine, men won’t drink it, it’s too scary. I think what the industry needs to do is embrace femininity.” Read the article HERE


Be the first to comment.
All comments are moderated before being published.

Your Cart

Your cart is currently empty.
Click here to continue shopping.
Thanks for contacting us! We'll get back to you as soon as possible. Thanks for subscribing Thanks! We will notify you when it becomes available! The max number of items have already been added There is only one item left to add to the cart There are only [num_items] items left to add to the cart